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RotoRem Varna & Sofia

Cookie Policy

Information about technologies used, processing purposes, and how to manage your preferences.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They can be necessary for proper website operation, preference storage, website usage analysis, and, in specific configurations, marketing purposes.

2. Cookie Categories We Use

Category Purpose Legal Basis Examples
Necessary Provide essential website functionality, security, session handling, and cookie consent preference storage. Legitimate interest / necessity for website service delivery. Consent preference cookie, technical platform/hosting cookies.
Functional Store selected settings and improve usability. Consent, where not strictly necessary. Language/preferences cookies, if enabled.
Analytics Measure visits, on-page behavior, and website effectiveness. Consent. Google Analytics 4 via Google Tag Manager.
Marketing Track behavior for advertising/remarketing purposes. Consent. As of this document date, these should not be activated without separate consent and policy update.

3. Google Tag Manager and Google Analytics

  • Google Tag Manager ("GTM") is a tag management tool. GTM itself is generally not an analytics service; it manages loading of other scripts/tags.
  • When Google Analytics 4 ("GA4") is implemented via GTM, analytics tags should be activated only after valid analytics consent.
  • With consent mode / consent checks, analytics storage should be blocked by default and enabled only after explicit user choice.
  • In a standard GA4 setup, first-party cookies may be used to distinguish users and sessions. Specific cookie names and durations depend on configuration and cookie banner/CMP settings.

4. How to Manage Your Choice

  1. On first visit, a cookie banner/panel allows you to accept, reject, or customize cookie categories.
  2. Necessary cookies cannot be disabled via the banner, as they are required for basic functionality and security.
  3. Analytics and other non-essential cookies are activated only if you provide consent.
  4. You can change preferences at any time via the "Cookie Settings" link/button on the site or browser settings.

5. Sample Cookie Declaration

Category Name/example Description Duration
Necessary cookie_consent / cmp_* Stores your cookie choice and/or technical banner settings. According to banner/CMP settings
Analytics _ga Used by Google Analytics to distinguish users and sessions when analytics is enabled. According to GA4 configuration
Analytics _ga_<measurement-id> Used by GA4 for session state/reporting when analytics is enabled. According to GA4 configuration

Note: the table above reflects a typical GA4/GTM setup. If an actual site scan detects additional or different cookies, the table should be updated and synchronized with the cookie banner configuration.

6. Browser Settings

Most browsers let you manage cookies via their own settings, including deleting, blocking, or limiting cookies for specific websites. If you block all cookies, parts of the website may not function properly.

7. Policy Changes

This policy may be updated when the website, technologies used, providers, or legal requirements change. The current version is always published on the website.